Gottex Swimwear, a Jewish brand, is based in Tel Aviv, Israel and was established 1949. Gottex has always been looked to provide a classic look while still looking to be fashion forward. The Israeli influance comes through in the design, with a distinctively international flavor. Gottex Swimwear is one of the most recognized worldwide brands.
Feeling good in your skin means getting all the vitamin A your body needs! We’re talking about Vitamin A swimsuits, of course, by designer Amahlia Stevens.
Only four perfectly cut little black bikinis comprised Vitamin A’s entire debut collection back in 2000, when the designer first unveiled her now ubiquitous “California Cut.”
Fast forward to 2011, Vitamin A bikinis are known as the LBB (the Little Black Bikini!) — the go-to choice when you want to feel instantly chic, sexy and slim.
The perfect fit is everything.
There are summer essentials every woman needs. Here is where you’ll definitely find that beloved black swimsuit. “A woman can’t have too many black bikinis,” says Stevens, “They’re super sexy in an understated way.”
It’s no wonder why celebs like Nicole Kidman, Sienna Miller, Chloe Sevigny, Jessica Alba and Cameron Diaz are loyal fans of the label. “I love creating designs and watching them come to life on my clients,” Stevens says. “That’s a never ending inspiration.”
The Vitamin A Silver collection, a hip new diffusion line, debuted this year to rave reviews from the press, and a new generation of trendsetters. Young Hollywood starlets like Miley Cyrus, Audrina Partridge, and AnnaLynne Mccord are snapping up these brightly colored reversible gems!
Amahlia is excited to announce her first green bikini collection. These ultra-sexy suits are made with a deliciously clean swimwear fabric, using 100% recycled nylon fiber. “I hope to turn heads and redefine the old image of ‘green as granola’ into ‘green as gorgeous, sleek and eco-chic.’” As if we need more reasons to don a Vitamin A, a portion of all proceeds will be donated to Heal The Bay.
Vitamin A swimwear is designed in Laguna Beach, California and produced in the USA. “I’m very proud of the fact that, while our competitors race offshore, Vitamin A is produced right here in sunny California,” Stevens says. This year, the California sun shines across the Atlantic, and this authentic Laguna Beach label is popping up in the best boutiques throughout Europe.
Here are a few looks from the Vitamin A 2011 collection:
It’s fitting that Vix is named for the stunning beach city of Vitoria in Brazil, where founder Paula Hermanny was brought up and dreamed her first dreams of the style she wanted to bring to women’s swimwear. As a little girl, Paula would gaze up at the jets flying through the clear blue Brazillian sky and imagine a woman with classic, yet modern tastes — a woman who traveled around the world from Vitoria’s small, exotic, airport and turned heads wherever she went, from Monte Carlo to Bali.
That woman grew up as the inspiration for Vix Swimwear and Paula’s revolutionary and stunning designs. Even today, as she crafts her latest collections, Paula still pictures her imaginary world traveler and, in her minds eye, dresses her with visions of elegance and beauty.
“When I’m designing, I picture that woman, who represents everything there is about style,” Hermanny said. “One year I might see her in St. Barts and I can picture what she’s going to be wearing and that image becomes the basis for my collection.”
Each year, Paula designs collections that honor the Vix woman. While that vision evolves, year by year, soaking in the hottest new innovations in swimwear, the Vix style remains true to its roots of timeless elegance. Vix’s trademark gold and leather accessories complement Paula’s fashion-woward interpretation of the season’s latest trends, which she studies on trips to Europe, Brazil and the world’s most sophisticated beach resorts.
For each collection, Paula melds simple, stylish lines with the latest materials and prints to create a selection unlike any other in the world of swimwear. She comlements her unique swimwaer with a variety of delightful dresses, accessories and intricately textured wraps. And, each year, Paula designs the Vix collection with mixing-and- matching in mind, so that each customer can collect a treasure chest of the year’s most celebrated designs that will remain jewels long into the future.
The Vix woman can rest assured that she will never grow old in the eyes of fashion, as her style rides in the waves of Paula Hermanny’s imagination and creativity.
Here are a few looks from the Vix 2011 collection:
Creative director and lead designer of L*Space, Monica Wise finds her inspiration both along the Southern California coast and every faraway beach paradise she visits. Monica also finds inspiration from the decades of designers before her, who paved the way in women’s swimwear – especially those in the 1960’s, who produced mod, trendsetting, timeless fashions.
Described as sophisticated beach chic, glam surfer girl, and most definitely fashion-forward swimwear, L*Space is an award-winning brand, having been recognized as SIMA’s (Surfwear Industry Manufacturer’s Association) swimwear brand of the year, as well as Monica herself being recognized as the 2010 Mercedes Benz designer of the year.
From her Corona del Mar beach bungalow, Monica continues to be inspired, continues to enjoy her beach lifestyle, and continues to create.
